The NB 574 on the other hand, opts for a tamer approach.
A red gradient added to the Fresh Foam heel adds another hint of brightness to the celebratory style. For the running shoe, Lam designs vibrant graphics symbolizing happiness and optimism to create the pair’s knit uppers. The celebratory pack includes the New Balance Fresh Foam Tempo, New Balance 574, and a pair of sandals. As for its collection of apparel and footwear, the Boston-based brand taps queer Hong Kong visual artist Zoie Lam to cover a number of pieces in multi-colored, whimsical illustrations that are a lively celebration of the LGBTQIA+ community. The initiative demonstrates continued support of GLSEN’s relaunch of their Changing the Game program and a short film be about the Front Runners New York Pride Run.
With Pride Month less than a week away, New Balance is preparing to roll out its “Everybody’s Welcome” campaign.
